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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
PURPOSE STATEMENT:
- Support the development of in market consumer, customer and competitor insights to improve marketing deployment and drive the business to consumer centricity.
- Support in conducting market research in line with Global and Regional agenda and in validating Global research tools & methodologies.
MAIN ACCOUNTABILITIES:
- Operational:
- Support in conducting market research in line with Global and Regional agenda by:
- Ensuring that research Agencies develop an appropriate, cost effective and high quality work for BAT;
- Developing preliminary analysis from the gathered data.
- Support the development of in market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis;
- Support the delivery of the Insights Learning Review to feed global strategy deep dives;
- Support Insights & Research manager in delivering robust research projects to deliver consumer centric, actionable and forward looking insights.
- Support Manager in providing insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio;
- Support development and delivery of End Markets Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
- Leadership:
- Exhibit leadership capabilities in engagement with key stakeholders through behaviours and attitudes which are in line with the guiding principles.
- Management:
- Support in managing all research projects in line with Global and Regional agenda and this is effectively integrated into the management information system and communicated to the Management Team.
- Control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget.
- Relationship:
- Ensure effective relations within the I&F team and cross functional networking to develop effective and integrated insights.
- Ensure effective cross category networking to support assessing smokers holistically as consumers.
- Support research projects delivery through good relationships with external research Agencies.
- Innovations:
- Continually improve the quality of research tools and processes within the function to support the delivery of consumer centric insights.
Knowledge, Skills & Experience Required:
- Mandatory Market Research experience within an agency.
- Masters degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, or a similar discipline).
- Good Excel, PowerPoint and PowerBi knowledge;
- Strong analytical and critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
- Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
- Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences
- Proficient level of spoken and written English & Italian.
What we offer:
- A dynamic and supportive work environment that fosters growth and development.
- Opportunities to learn from experienced professionals and receive mentorship from senior team members.
- Competitive compensation package and benefits, including opportunities for advancement within the organization.
- Exposure to diverse projects and the chance to make a tangible impact on our business and the industry.
- If you're excited about the prospect of joining our team and contributing to the development of our Foresights function, we encourage you to submit your application today. We look forward to discovering how your skills and experience can help shape the future of our company.
WE ARE BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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