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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ITALY IS LOOKING FOR A CONSUMER ACTIVATION SENIOR SPECIALIST
SENIORITY LEVEL: Experienced professional
FUNCTION: Marketing
CITY & COUNTRY: Rome, Italy
WHAT YOU WILL BE ACCOUNTABLE FOR
• Develop and implement a HoReCa Channel Marketing Plan in line with the Brand Strategy to enhance sales to achieve Company
targets
• Develop and manage all the classification of all HoReCa outlets (existing, nearly opened, newly opened etc.)
• Set the KPIs per region/per location accordingly, monitor on weekly basis and identify actions and next steps
• Assure the Brand visibility in the HoReCa channel, the coherence in terms of promo and product plan and the synergy across the entire
activation plan
• Maintain accurate records and to submit reports as requested to ensure effective communication with management team
according to given deadlines
• Monitor the competition and collect information regarding channel’s news and opportunities
• Develop and implement sponsorship yearly plan: oversee and coordinate events of different type, ensuring a seamless and enjoyable
experience for consumer
• Plan, coordinate, and execute engaging activations in line with the marketing goals and strategy of each brand
• Organize data collection and lead generation activities to capture consumer insights and follow up on prospects
• Ensure that Sponsorship projects are successfully executed, adhering to established budgets and timelines
• Collaborate with internal teams and external partners to ensure seamless sponsorship plan execution
• Evaluate Sponsorship activation success and provide recommendations for improvement
• Prepare regular reports and insights to evaluate the effectiveness of activation initiatives and make data-driven recommendations for
optimization
• Monitor the competition and collect information regarding HoReCa and Sponsorship news and opportunities
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
• Minimum 3 years of relevant experience
• University Degree in Economics, Marketing, Communication or similar; Master degree is a plus
• Analytical problem solver
• Experience in sales (B2BB2C), ability to analyze the profile market
• Proven track record in delivering brand initiatives into the market
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment
• Budget monitoring and management
• Strong interpersonal skills
• Very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities
• Brand Activation expertise offline and online
• A genuine team player, supporting team’s decisions and ground rules
• MS Office : Excel and Power Point
• CRM Salesforce and Power BI are nice to have
WE ARE BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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