Digital CRM Executive

.

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We are looking for a CRM Executive to lead the activation agenda of our brands through CRM, leveraging data and insights to strengthen consumer engagement.

In this role, you will be responsible for developing analyses and reports that drive strategic decision-making, ensuring the effective execution of the CRM strategy across key touchpoints, including Salesforce, Mobile Apps, and Website/eCommerce. Your focus will be on translating business needs into actionable insights that enable direct and valuable communication with our consumers, ensuring that every interaction aligns with strategic objectives and contributes to strengthening engagement and brand loyalty

Your key responsibilities will include:

Brand Activation & CRM Development:

• Lead brand activation through CRM, ensuring effective and personalized communication with consumers.
• Manage CRM campaigns across key platforms (Salesforce, Mobile Apps, Website/eCommerce) to drive engagement and conversion.
• Coordinate the execution of marketing automation strategies to enhance personalization and relevance in interactions.
• Ensure proper segmentation and activation of databases for targeted campaigns.
• Collaborate with Marketing, Trade and Sales teams to align CRM strategies with business objectives.
• Monitor and optimize CRM campaign and activation performance.

CRM Management & Performance Analysis:

• Ensure the management and data quality within the CRM, ensuring consumer, order, and segmentation data are up-to-date and optimized, in collaboration with IT and specialized agencies.
• Oversee the implementation of CRM system improvements and coordinate bulk data uploads when necessary.
• Develop strategic dashboards and reports, analysing the impact of activations to provide actionable insights that optimize future initiatives.
• Extract and analyse key data to improve segmentation and communication personalization, ensuring report accuracy and alignment with business goals.

What are we looking for?

• University Degree
• At least 2 years’ experience in a similar role or in a Data Analysis role.
• Experience in managing CRM platforms such as Salesforce or Microsoft
• Fluency in English and Spanish. Proficiency in Portuguese language is highly desirable
• Team player.
• Excellent Project Management
• Proficient in Excel and PowerPoint.
• Strong analytical and planning skills.
• Ability to learn how to use new technologies and tools quickly.
• Knowledge of Mail Marketing, SEM, SEO, and digital & communication marketing features.
• Self-starter, proactive, problem-solving attitude
• Great communication skills.
• Marketing Cloud Certification is a big plus

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

.