Brand Executive - Modern Oral

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Reports to: Senior Brand Manager Oral Iberia and GMCI

Number of Direct Reports: n/a

Core Relationships: Internal – Area Oral and Area Oral CX teams, WEA ALT, Cross functional WEA (insights, operations, finance, activation, end market teams), Global & Regional Oral category team. Key Focus: Iberia commercial business unit. External – Agencies of record

Geographic Scope: DRBU

Travel Required: 10%

Your key responsibilities will include:

• Coordinate and execute implementation of brand plans and activities to achieve commercial and consumer objectives.· Manage and lead NPIs as project custodian including product, packaging development, coordination, and tracking to ensure and monitor project delivery on time and in full.
• Drive performance analysis and support reporting to ensure targets are achieved.
• Support implementation of Iberia campaigns in collaboration with Area Oral and Area Oral CX teams, providing guidance and support to Iberia Activation teams.
• Actively manage and maintain marketing budgets, ensuring spend aligns with brand priorities.
• Develop strong working relationships with internal and external stakeholders to facilitate seamless project execution.
• Ensure compliance with internal and external regulatory requirements for brand activities.
• Contribute to the development and execution of communication campaigns and local activations.
• Manage communications between Area teams & Iberia teams to ensure the cycle plan is effectively executed and brand initiatives are effectively implemented.

What are we looking for?

• Relevant University degree in Marketing, Business Development or similar
• Proven experience in brand development and portfolio management.
• A consumer-centric approach with the ability to develop brand activities and recommendations.
• Analytical skills to assess brand performance and deliver actionable insights.
• Solid understanding of key marketing disciplines, including digital and social media marketing.
• Strong communication and stakeholder management skills.
• Excellent project management abilities across multiple markets, with effective multitasking and planning capabilities.
• Ability to perform effectively under pressure in dynamic, fast-paced environments.
• Experience in managing New Product Initiatives (NPIs).
• Strong commercial acumen, linking brand objectives to overall business goals.
• Modern Oral category understanding
• Cross-functional project management
• Creative developments/campaigns experience
• Proficiency in English and Spanish

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.