BAT Japan
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our new values every day.
Come and Join us!
Title: Product Manager, Digital Commerce
Function: Digital Business Solutions
Report to: Area Head of Digital Product Management
Location: Tokyo, Japan
Role Summary
As the Digital Commerce Product Manager, you will drive execution of digital strategies and product vision to build best-in-class digital commerce. You are a crucial link between Marketing, Commercial Functions and Technology, proactively pathing the way for digital transformation, deliver on value, goals and ensuring innovative Omni-channel end to end deliveries for the constantly evolving digital ecosystem. The ideal candidate will possess a good understanding of B2B & D2C Digital Commerce, retail landscape, and corresponding Omnichannel opportunities.
Key Responsibilities
Digital Product Management
• Responsible for product life cycle management for digital commerce by proposing, planning, & implementing the digital roadmap with focus on Digital Commerce in close alignment with the organization's overall business goals.
• Assess the effectiveness of existing systems and processes and collaborate with other product managers to identify areas for optimization and improvement.
• Effectively translate product needs and requirements to product specification, supported by all necessary documentation as part of IT control & governance. Develop acceptance criteria with supporting delivery partners and ensure product delivered passes all necessary quality expectations.
• Analyze and report on the efficiency of digital solutions and recommend improvements based on data-driven insights.
• Understand overall enterprise architecture and collaborate as a cross functional team with other Digital Product Managers, Functional collaborators, Platform team, and technical vendors to design and implement product ideas integrated into the larger digital ecosystems.
Change Management
• Develop and implement change management strategies to ensure smooth adoption of new digital solutions.
• Provide training and support to employees to facilitate the transition to new technologies and processes.
• Cultivate a culture of innovation within the organization by promoting creative thinking and experimentation.
• Constantly thrive to develop innovation and technology to bring value to the business, provide thought leadership and perspective for adoption where appropriate
Stakeholder Engagement
• Active engagement with business partner and proactively optimizes business problems and enable business opportunities with digital technologies.
• Responsible for delivery of the product portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality, and alignment with global structures.
• Effectively communicate status of the product portfolio to line manager & relevant partners
• Regular review of agreed functional, suggesting improvements, and seizing opportunities.
Experience Required
• Understanding of B2B & D2C Digital Commerce, retail landscape, and corresponding Omnichannel opportunities is a requirement
• Strong digital & technology capabilities building experience, working closely with Commercial Team, Consumer Experience & Digital Marketing, with knowledge in Omni-channel, data & analytics
• Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban, and waterfall).
• Solid understanding of key marketing digital principles: consumer centric and journey, user experience, micro conversions, target audience, and media planning.
• Hands on experience in Adobe Experience suite of products is a plus
• Strong articulation & communication skills – able to adapt message to the audience, be it developers or business partners; Break down the solution from conventional design principle and data analysis point of view.
WE ARE BAT
BAT is committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
BAT is an equal opportunity employer and follows all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
All candidates will receive consideration for employment without regard to gender, race, religion or belief, disability, age, sexual orientation, etc.
BAT Japan