Multicategory Planning Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

We are looking for an experienced marketeer to cover a temporary project (12 months) to drive our fast-paced business transformation. 

Position Overview:

Coordinating the execution of strategic and tactical plans for multicategory activation approach to achieve sales, profit, and share goals. 

Having excellent execution of cluster strategy as main priority, is the contact point/person between category team, Consumer Experience (CX) and trade to ensure achievement of sales and budget objectives in line with CX strategy.

Your key responsibilities will include:

• Helps shifting Consumer experience strategy and activation plans from single brand to multicategory planning in line with CH/AT strategy
• Contributes to build multicategory consumer journey: cooperation with insights to identify polyusage opportunities, demand spaces & occasions definition.
• Establishes conclusions and recommendations based on market data and brand performance (IMS, Scanning) in collaboration with I&F to drive daily business execution and planning, follows ROI and MS impact.
• Supports cross-functional orchestration of MC activities with CX, categories and Trade teams.
• Supports recommendation of touchpoints allocation per brand/multicategory, per channel and KA based on consumer data and brands growth expectations for media (online and offline), retail (shelf and additional placements) and ex-retail (Festivals, Horeca ..)
• Close collaboration with Digital area and EM teams to build Multicategory ecommerce platform, consumer profiling and hyper care. 
• Builds a network among Digital Area teams, other markets and global consumer experience team to bring trends, learnings and best practices to help to accelerate CH/AT path to multicategory activation.
• Support campaign planners to build activation “selling stories” for Trade teams to effectively present the new approach and instore initiatives to their customers.
• Prepares internal meetings, business reviews and contributes to external/ customers reviews. 
• Participates in monthly business meeting where relevant.

What are we looking for?

• Experience of 4-6 years in brand/ activation marketing
• Strong analytic skills, knowledge of consumer and market tools/methodology, business acumen. 
• Good knowledge of local trade and key customers (CH and AT).
• Problem solving, team working, autonomy.
• Good team & personal leadership skills
• Hands-on attitude and quick decision making
• Excellent communication – top and down - in multicultural environment
• Positive energy and drive, capacity to federate and lead cross functional teams w/o hierarchy link
• Quick learning skills; ability to build and influence business relations,
• Capacity to work in ambiguity.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.