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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


  • 121 Field Force Management
  • Supervise the recruitment, hiring, onboarding and education of new joiners.  Managing performance while minimizing turnover rates. Develop and coach people direct reports within the FF team to ensure talented individuals feel motivated and able to progress
  • Drive effective marketing activation and sales execution, optimizing the investment – maximizing ROI and company sales results. Proactive identification of relevant channels: HoReCa, Pop up, Retail, others – routes and working hours optimization
  • Design and define the best agency ecosystem, identifying the activation agencies needed, and manage people dedicated to BAT products within the agency
  • Build effective leadership pipeline, and robust succession.
  • Responsible for routing plan and efficiency of the routes per channel
  • REM model development and implementation to ensure maximum focus on sales KPIs
  • Salary management for payroll of FF
  • Responsible for delivering 121 sales targets
  • Focusing on targeting consumers (e.g. new consumers) via 121 sellers through REM model and daily visits in field


  • Graduate University Degree, preferably in Marketing
  • Minimum 5years’ experience – sales management roles & Leading teams roles
  • Previous experience in an international environment is desirable

Functional Knowledge & Skills

  • The jobholder must be able to demonstrate experience in and understanding of business management,
  • Project management skills
  • understanding consumer needs
  • Display fairness, exhibit trust and gain respect through behaviour and actions;
  • Fluency in English
  • Computer literacy

Managerial & Interpersonal Skills:

  • Effective communication skills
  • Effective negotiation and influencing skills
  • Motivating, coaching and developing people
  • Developing and maintaining relationships with external suppliers
  • Delivery of Sales KPIs


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


A BAT está evoluindo em um ritmo totalmente
diferente de qualquer outra organização

Venha criar
“Um Amanhã Melhor” com a gente

Candidate-se hoje para nos ajudar a alcançar a neutralidade em carbono até 2030