Sr. Manager Annual Marketing Cycle Plan

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Strategy, Planning, and Insights

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

WHAT YOU WILL BE ACCOUNTABLE FOR

• Responsible for producing the integrated marketing plan of how our vaping, modern oral, traditional cigarette and smokeless brands connect with our adult nicotine consumers along the consumer journey. 
• Drive, via the Cycle Plan Forum, the integration of our brand (VUSE, VELO, Newport, NAS, Camel, Pall Mall & Grizzly)
• Help to spearhead cross functionally, new marketing proposals in response to changes in our market environment, whether that be brand performance, competitor activities or changes within our regulatory environment.
• Help to translate the broader company and brand visions into highly effective and efficient Consumer Experience strategies, goals and operating plans.
• Able to lean in and actively engage in the key assumptions behind our Strategic forecasts.
• Help to challenge internal stakeholders towards developing new and improved activation campaigns and consumer journey touchpoints that drive connectivity and emotion.
• Develop strong SLA’s & KPIs to ensure the full potential of our integrated marketing plan.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• You are experienced (5+ years) in managing integrated B2C, B2B2C or D2C marketing and/or brand experience in a major corporate environment.
• You have 2+ years experience in managing the integration and connectivity of brand marketing plans, ideally within the CPG industry.
• You have a proven track record of setting consumer experience vision and innovation
• You have digital marketing experience and proficiency
• You enjoy developing and nurturing talent, creating high performing team
• You are a flexible and reliable team player who acts in the best interest of the department and company as a whole.
• Bachelor’s degree required; Master’s degree preferred.

CAN THIS BE YOUR FUTURE ROLE?

• Are you are curious, and willing to go above and beyond the job description
• Do you exude a can-do attitude, enthusiasm, problem solver and design thinker

BENEFICIAL

• You love a fast-paced environment
• A generalist who can drive the design process end to endand make a great thought partner with the cross-functional teams
• An excellent storyteller and communicator andInsight driven and inspire others.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Reynolds American certified as Great Place to Work
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!